You are what you eat – and so are your pets!

Have you ever seen the letters ‘PFI’ on your bag of pet food and wondered what it meant? These letters refer to the Pet Food Industry Association of Southern Africa (PFI) and is in actual fact a guarantee that you are feeding your furry friend a safe, nutritious food. Many brands of pet food have publicly committed to upholding safe, quality pet nutrition, by joining the Pet Food Industry Association of Southern Africa (PFI).

In the interests of upholding international standards of quality and safety in pet nutrition, the PFI conducts random tests to ensure the quality of products found on our shelves. The PFI takes consumer concerns very seriously and will investigate complaints using independent, accredited laboratories. Issues are addressed with the brand or manufacturer in question and non-compliance is escalated to the Legislator (being Act 36 at the Department of Agriculture, Forestry and Fisheries (DAFF)). Concerns or queries can be emailed to or made via the website (

From an industry perspective, members enjoy the benefits of an industry body that is not only a credible and reliable voice for themselves, but that is also at the front line, fighting for the industry, to ensure that legislation dealing with pet nutrition and quality and food safety standards is of an international level and is enforced in a manner that is in the best interests of the industry as well as the wellbeing of the pet.

Members of the PFI pledge that their pet foods are aligned with ethical and safe food processes, giving pet owners total peace of mind in knowing that what it says on the bag, is exactly what is in the bag.

* Did you know that obesity can shorten your pet’s life? In the October issue of Animaltalk we take an in-depth look at healthy nutrition and give you advice for the battle against fat that many of our cats and dogs face.

Roxy Blows spoke about this on her Animal Show on MixFM 28 October 2015. Click below to listen to the live clip from the show!

For more information on Roxy’s Animal Show, please see below:


Roxy-Blows-Image-Bottom 10 Cool Fish Eagle Facts on MIXFM 10 Cool Fish Eagle Facts on MIXFM Roxy Blows Image Bottom Golf for Charity Roxy Blows Image Bottom  AnimaltalkCares Competition on Roxy Blows Animal Show Roxy Blows Image Bottom


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